The Psychology of Colors

Ever Wondered why McDonald's, KFC and Pizza Hut have a dash of red in their logos? Because the color red whets appetite. Our team looks at the many shades of color that make us see things differently.

Primary Colors :-

YELLOW Cheerful or Warm, Most likely to Strain Eyes or Cause Eye Fatigue and make babies cry ( Don't paint a baby's room yellow, because they are more prone to crying).

RED Evokes Strong emotions, Encourages Appetite (As mentioned earlier, the reason why most of the restaurants use red in their signage/ads is because it encourages Appetite ) , Passion or Intensity and Red Roses symbolise Love.

- Studies show Red can make you do poorly in Exams! - Red is hypnothesised to impair performance on achievement tasks, because it is associated with danger of failure in the achievement contexts evokes avioidance motivation.

BLUE :-  Most preferred by Men, Calmness or Serenity, most used color for offices (as people are more productive in blue rooms), Curbs Appetite, Associated with water + Peace.

Read More...

Apple Verdict May Delay Samsung Launches

Apple Inc won more than $1 billion after a jury found Samsung Electronic Co infringed six of seven patents of its mobile devices in a verdict that may lead to a ban on US sales of handheld electronics a judge deems to violate Apple's rights.

Apple won less than half of what is sought in damages in the first lawsuit to go before a US jury in the fight to dominate the global smartphone market, though US District Judge Lucy Koh may later triple the damages against Samsung under federal law. Samsung avoided a finding of damages for antitrust law violations or breach of contract.
Samsung may need to delay introducing new mobile devices so it can make design changes.
The Company return to court next month for a hearing on Apple's request for a permanent ban on devices including Samsung's Galaxy Tab 10.1

Samsung has gotten around other sales bans by modifying some features of its products. The company last year changed the frame of a Galaxy Tab model and the location of speakers after Apple won an injuction banning its sales in Germany.
The global lineup for the rest of this year included the next version of the Galaxy Note, which sold more than 10 million units in less than a year. The company began selling a tablet edition of the Note thismonth, following the May release of the Galaxy SA III, the newest version in its bestselling smartphone series, Samsung - the largest maker of the computer memory chips, flat-screen panels and TVs - plans to spend $22 billion this year in capital expenditure to boost manufacturing capacity.
The verdict may affect other makers of Android based devices. Apple has sued other smarphone makers, including hTc Corp, the world's fourth largest smarphone maker that generated $15.8 billion in revenue last year mostly from selling phones such as Desire and Sensation.

Samsung will ask the judge to overturn the verdict and, if she doensn't, will appeal the case, Mira Jang, a spokeswoman for Samsung, said in an e-mail. "A final decision would've been less burdensome" Neo Pil Seok, chief executive officer of Seoul-based Midas Internation Asset Management, which oversees $5 billion, said.


Source : Bloomberg 

Read More...